If you’re the proprietor of a shop, whether it’s a very small one or a larger one, you’ll want to take advantage of a few sophisticated (and not-so-sophisticated) marketing techniques that’ll help you to not only attract new customers, but maintain the existing ones, too.Let’s run through some of the techniques on offer.

Product Sampling

So-called ‘experiential’ marketing offers would-be customers a chance to experience the product for themselves.What better way could there be to convince them of what it would be like to own the product in question?

Product sampling campaigns, naturally, involve giving something away for free – and thus many firms, particularly those with limited cash reserves, are wary of it.But product sampling campaigns, when they’re done properly, can yield significant results even if the product being sampled isn’t perfectly suited to the practice.For best results, you’ll want to be as targeted as possible – haphazardly sending …