Before talking about the ideas to increase product sales at any point of purchase, you should let you know that what this POP (Point of Purchase) really means?
Let’s see-
POP- A point or a location where clients makes their purchase is known as POP. This place are such a thing like a mall, a market, a cash counter or a city.
POP or Point of Purchase Marketing is necessary when you have already be successful in attracting the customer into your shop, hence requires an alternative sort of expertise to lure them to purchase what exactly that you want to make them purchase.
The counter where customers wait to pay for their purchases is becoming increasingly popular target regarding the advertisers because of the impulsive buying nature on most associated with the people visiting these stores. These corners are being addressed because the strategic areas by the marketers to …