Getting Your Small Business Online: A Guide
During the pandemic, hundreds of businesses found themselves without the usual footfall that keeps their sales steady and their business in profit. Many struggled to find extra funds to pay their bills and rent and, because of this, sought new ways to do business in a rapidly changing world. Perhaps the smartest of these options was to take their business online, creating a webspace through which they could sell in the absence of physical customers. If your business is yet to digitize and head online, but you’re keen to avoid future disruption to your sales, this guide is written with you in mind.
Website
The fundamental digital asset you’ll want to develop as a business is a website. You may well already have social media, through which you share updates on your store and stories to your customers. You could even have a mailing list, which helps you stay in …