Business Expenses That Double As Investments
The entrepreneurs, especially the budding ones, are too adamant on making an expense. Their worries are not wrong, but sometimes it becomes an obsession to treat every money spent in the business as an expense. Their decision-making process becomes based more on a survival model, rather than on a growth model. This is where the problem gets surfaced.
A successful businessman must be able to distinguish between the expense and investment that looks like an expense. The business owner must carry the vision for the distant future, to invest in the impeccable functions.
When the business has to make cost cuttings, the following areas or expenses are targeted, which, in reality, are the great investments for any business. Understand why!
Image and marketing
Marketing is an ongoing investment. Once the business settles deep down into the market, the marketing activities take a back seat. The comfortable business flow makes the …